Jul 2022
27
AM Takes Xerocon 2022
Last week the AM team exhibited at Xerocon for the first time. Xerocon is described as the Glastonbury for accountants, and if you haven't been or seen the photos - it's a big deal. Unlike other conferences, accountants attend Xerocon for the talks (rather than to see the exhibitors) and comedian Sue Perkins opened the show at 9am. Sue (best known for the Great British Bake Off) was brilliant throughout the event.
AM had great conversations with attendees and were consistently surprised at the size of the firms they talked to. Typically, when attending events like AccountEx, AM would talk to smaller firms (sole practitioners, 2 or 3 employees), but on average, everyone had around 30 employees.
AM ended the event with 115 scanned badges, all of which have been passed over to the Teleprospecting team. It was a tremendous amount, and we and AM were delighted they got the opportunity to have gotten the opportunity to speak with so many firms that were interested in the product. They also got the chance to meet many existing users and got to know them a bit more on a personal level.
Key Takeaways;
• Most likely because attendees have to pay, only the larger firms attend the event.
• Many disgruntled Senta users' concerns regarding the Iris acquisition are now becoming a reality.
• People liked the idea of AM joining Bright - BrightPay and AM both have a great reputation and users are excited to see what we can achieve together.
